"Are my metrics normal?” “How am I doing compared to other SaaS companies?” “Is our churn high for our price point?” There are an endless number of questions businesses have that ultimately boil down to, “is this par for the course?”

We now answer those questions with the newly launched Benchmarks!

We’ve anonymized, aggregated and averaged data across nearly 1,000 small and medium sized SaaS companies to give you insights in to just how you’re doing compared to similar companies!

Get started now! https://app.baremetrics.com/benchmarks

Hot on the heels of yesterday’s Segmentation release, we’ve just added 10 new attributes for you to segment on!

• Company: Industry Group
• Company: Industry
• Company: Sub Industry
• Company: City
• Company: State
• Company: Estimated Annual Revenue
• Company: Twitter Follower Count
• Person: Employment Role
• Person: Employment Seniority
• Person: Twitter Follower Count

We’ve got more coming as well! If there are any in particular you’d like to see, just let us know!

We’ve just launched a major new addition to the Baremetrics suite of tools: Segmentation!

Segmentation gives you the ability to dig deep in to your data in ways that were previously impossible and is a major step towards being able to use Baremetrics to answer any questions you have about your business.

Segmentation starts out in the Customers area, where you build up segments based on dozens of available customer attributes.

From there, you can then use those Segments as a lens for many other parts of your data including all of your subscription metrics, MRR Growth and Churn Cohort tables.

This is a feature where the possibilities are actually limitless. Nearly any question you have about your customers and data can be answered with Segmentation.

Suggested workflow

1. Start in the Customers area and set a few attributes you’re curious about.
2. Right away many questions can be answered instantly with the live metrics that show up on the Customers results.
3. If more depth is needed, simply save the Segment and then go view the data via the Compare Segments button at the top of any metric.

A few ideas

• Compare LTV of B2B vs B2C customers
• Breakout MRR based on Country
• View Churn based on amount of funding received
• See how much MRR is tied up in delinquent customers
• View delinquency based on free email address usage
• Compare LTV based on business sector (health care, energy, IT, etc)

Again, the possibilities around this are infinite!

We’ve just rolled out a refresh to the Baremetrics app! This is the first step towards making the app more readable and easier to navigate. Let us know what you think!

We’ve just added a new Quick Ratio metric!

Quick Ratio is the measurement of your company’s growth efficiency. How reliable can you grow revenue given your current churn rate?

To calculate your Quick Ratio you simply divide new MRR by lost MRR. The higher the ratio, the healthier the growth is at the company.

To put it in a formula: Quick Ratio = (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR)

You can read more about Quick Ratio, how it can be helpful for your company and a lot more in our Academy article on the topic.

Customers who sign up and cancel within the same 30 day window are now included in your churn rate. For most companies, this results in only a minor increase in the reported churn rate.

For a deeper dive, have a look at the retention table. The 0 column shows for each month what percentage of sign ups have remained a customer.

Previously the trial conversion rate used a “sliding 30 day conversion window”, which in effect showed you your conversion rate as it was 30 days ago. We’ve simplified and improved the formula to compare new trials to conversions within the same time frame.

You can now export a CSV of Recover email events. This lets you import them in to your favorite spreadsheet app to slice and dice that data however you please!

The “Cancellations” metric is now called “Churned Subscriptions” and we’ve added a new “Churned Customers” metric to accompany that.

Many companies allow multiple subscriptions per customer and the previous “Cancellations” metric was frequently confused as customer cancellations, when in fact they were subscription cancellations.

Instead of referring to customers by their full name (“Hello Sally Jones!”), you can now refer to them in a much more natural way using just their first name. Yay!

Just use the {Customer.FirstName} variable in your Recover email templates and you’ll be set!