New: Last Known Attributes

You can now access four new attributes that show a customer’s current value if they’re active or their last known value if they’ve canceled. This gives you the full story, even after someone leaves.

AttributeWhat it shows
Last Known MRRThe customer’s current MRR if active or their final MRR before canceling
Last Known PlanThe name of the customer’s current or most recent plan
Last Known Plan MonthsThe billing interval of their plan, such as monthly or annual
Last Known Stripe ProductsThe Stripe product or products tied to their current or most recent subscription

These fields help you build better segments, measure revenue impact, and get clearer insight into churn and retention.

You’ll find them on the Customers page, under filters, to create segments:


Need help getting started? Learn more about filtering customers in Baremetrics.

New: Stripe Cancellation Reasons

Understanding why customers cancel is just as important as knowing when they do.

You can now see customer-selected cancellation reasons from Stripe directly in Baremetrics! If you're using Stripe’s self-serve billing page, we’ll automatically pull in:

  • Stripe Cancellation Feedback (e.g. too_expensive, unused, switched_service, and more)
  • Stripe Cancellation Reason (e.g. cancellation_requested)



This information is available as customer attributes and can be used for:

  • Building targeted segments (like everyone who canceled due to price)
  • Surfacing insights into why churn happens
  • Sharpening your retention strategy

You can also view these details right on the customer profile. ✨

Ready to start digging into cancellation feedback? Head to the Customers tab and start exploring.


New: Automatic Alerts for Apple Agreement Issues

No more guessing or digging through emails. We’ve made it easier to stay on top of your Apple Developer agreements.

Now, if your account runs into an issue - like an unaccepted new service agreement- you’ll see a clear banner right in the Baremetrics interface. Plus, we’ll send you a daily email of any sync errors, so nothing slips through the cracks.

This means faster visibility and less disruption to your revenue tracking.

New: Quarterly View on Graphs 📊🌱

Ever wish you could zoom out and see the big picture? Now you can. Our metrics graphs just got a shiny new quarterly view!

Toggle to "Quarterly" in the interval dropdown and watch your data shift into 3-month snapshots - perfect for spotting seasonal trends, planning ahead, or just feeling smug about that Q2 growth curve. 📈

Give it a try next time you want to think big!

New: Attempted Recovery Metrics (Starting June 2025)

Starting in June 2025, we’re rolling out three new Recover metrics to give you a clearer view of your payment recovery efforts:

  • Attempted recovery charges
  • Attempted recovery amount
  • Attempted recovery rate

Previously, recovery rates were based on all failed charges, even if we didn’t attempt to recover them. That included one-time charges and first-time failures, which payment providers often cancel immediately.

With these new metrics, we’re now focusing only on charges we actually tried to recover. That means your recovery rate reflects what Baremetrics helped recover from real recovery efforts, making it much more accurate and actionable.

Improved Accuracy in Segmented Metrics

We’ve fixed an issue where User Churn was sometimes double-counting customers with multiple subscriptions when looking at segmented data. Now, each customer is only counted once, giving you a more accurate view of churn by plan, location, or any other segment.

This update has been fully tested, so your churn numbers should now be cleaner and more reliable. Take a look in your dashboard and let us know if you have any questions!

Smoother data imports for large accounts

Got a big account with lots of data? We’ve added a new way to handle it. Large imports can now be routed through a dedicated queue, so things don’t get bogged down in the regular processing flow.

This means fewer slowdowns, more consistent performance, and a smoother experience overall, especially for accounts with high data volume.

Your data, your way—now exportable on demand! 🎉

We just launched a new page that lets you request data exports from right within your account settings. Whether you're deep-diving into reports or want a copy for safekeeping, you’ve now got complete control. No back-and-forths. No extra steps. Just click and go. 

Hit the export button, and we’ll bundle your data into a CSV zip file and send it straight to your inbox. 📬✨

Data Exports

📊 MRR Per Customer Report: All Time

- See each customer's monthly paid MRR since their subscription began
- Great for investor reports and due diligence
- Spot long-term trends in customer value
- Request up to 6 times per day

📉 Retention Tables Report

- Get a detailed view of customer retention over time
- Filter by segments and choose specific timeframes (even all-time!)
- Perfect for understanding churn and loyalty patterns
- Customize before exporting by applying segments from your account.

📆 Active Subscriptions Report

- Snapshot of all active subscriptions on a specific date
- Includes plan info and MRR details
- Ideal for monthly reports and internal reviews
- Pick a date and export—up to 6 times per day.


Improved Apple Refund Calculations

We've made some changes to enhance the way Apple refunds are processed in our system. Now, when refunds are created, they are directly associated with their respective plans, which ensures more accurate net revenue calculations.

This update simplifies the processing logic and improves the accuracy of financial data, particularly when multiple refunds occur for a single plan on a given day. This means you can trust that your revenue insights are more precise than ever.

Improved Metric Graph Exports – Download Segmented Data

We've improved the main graph functionality to ensure clearer and more consistent exports. Now, when using Compare Plans, Compare Segments, or Compare Dates, the graph export button will generate a CSV that accurately reflects the segmented data shown in the graph.

These updates apply across all metrics using the main graph. 

If you notice anything unexpected, feel free to reach out—we appreciate your feedback!

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