New Attributes for Charges
We just added four new attributes to use within segments to provide visibility into customer payment activity. Until now, segmenting customers based on revenue behavior was limited to broad metrics like total LTV. But we know that not all revenue is created equal. By distinguishing between subscription payments and one-time charges, you can unlock a much richer view of customer behavior.
With these new attributes, you can:
📈 Discover Loyal Subscribers — See which customers have been active for 12+ months.
📈 Spot High-Value Customers — Identify which customers contribute significantly to recurring or one-time revenue.
📈 Target Add-On Buyers — See who’s purchasing extra add-ons or upgrades.
📈 Pinpoint Dormant Customers — Find customers who made a single purchase but didn’t convert to a subscription.
Here’s what’s new:
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Count: Recurring Charges 📅
Tracks the total number of recurring payments (subscriptions) a customer has made. -
Count: One-Time Charges 🛒
Tracks the total number of one-time payments a customer has made. -
Value: Recurring Charges 💰
Calculates the total value of all recurring payments made by a customer. (Note: This value is shown in your account's default currency, with no specific currency symbol applied.) -
Value: One-Time Charges 💵
Calculates the total value of all one-time payments made by a customer. (Note: This value is shown in your account's default currency, with no specific currency symbol applied.)
Here are a few idea for segments you can create right away:
Loyal Subscribers
Find customers who have stayed subscribed for a significant period.
Filter: Count of Recurring Charges ≥ 12
High-Value Subscribers
Identify subscribers who contribute significantly to recurring revenue.
Filter: Value of Recurring Charges ≥ $10,000
Add-On Enthusiasts
Spot customers who frequently purchase one-time add-ons or usage overages.
Filter: Count of One-Time Charges ≥ 3
High-Value One-Time Purchasers
Focus on customers who make large one-time purchases, like premium add-ons or services.
Filter: Value of One-Time Charges ≥ $500
Mixed Revenue Contributors
These customers contribute to both recurring and one-time revenue, indicating a well-rounded engagement with your offerings.
Filter: Count of Recurring Charges ≥ 6 AND Value of One-Time Charges ≥ $300
Subscription Loyalists (No Add-Ons)
These subscribers have stuck to a subscription plan but haven't made any one-time purchases.
Filter: Count of Recurring Charges ≥ 12 AND Count of One-Time Charges = 0
Dormant One-Time Buyers
These customers made a one-time purchase but did not subscribe.
Filter: Count of Recurring Charges = 0 AND Count of One-Time Charges ≥ 1
These new filters are ready for you to explore now!
Have questions or feedback? Drop us a line—we’re always happy to help you get the most out of your data.