Understanding why customers cancel is just as important as knowing when they do.

You can now see customer-selected cancellation reasons from Stripe directly in Baremetrics! If you're using Stripe’s self-serve billing page, we’ll automatically pull in:

• Stripe Cancellation Feedback (e.g. too_expensive, unused, switched_service, and more)
• Stripe Cancellation Reason (e.g. cancellation_requested)

This information is available as customer attributes and can be used for:

• Building targeted segments (like everyone who canceled due to price)
• Surfacing insights into why churn happens
• Sharpening your retention strategy

You can also view these details right on the customer profile. ✨

Ready to start digging into cancellation feedback? Head to the Customers tab and start exploring.