We’ve just rolled out a new metric: Net Revenue Churn!
Net Revenue Churn is the measure of lost revenue from cancellations and downgrades after factoring in new revenue from existing customers (i.e. upgrades / expansion). It shows revenue churn minus expansion.
It’s possible to end up with a net negative revenue churn rate. This happens when the expansion MRR for the month exceeds the churn MRR (including cancellations and downgrades).
How it’s calculated
(Churned MRR - Expansion MRR) ÷ Starting MRR 30 days ago x 100