We are thrilled to announce the launch of another new metric on Baremetrics: Average Sales Price (ASP). Our commitment to providing comprehensive analytics for your business growth continues, and with ASP, you get another powerful tool in your arsenal.
What is Average Sales Price (ASP)?
Average Sales Price (ASP) is the average amount a customer pays when they first subscribe to your service or product. Essentially, it’s the average revenue generated per new account. Unlike ARPU (Average Revenue Per User), which encompasses overall revenue, ASP specifically measures revenue from new sales, giving you a clear picture of your initial sales performance.
🌡️ Think of ASP as the thermometer of your sales pool – it tells you the temperature of your initial sales engagements.