So many of you have been asking for it and we've finally released it!
Net Revenue Retention (NRR) is a metric used to measure the growth or contraction of revenue from existing customers over a specific time frame. It gives insights into how well a company is retaining and expanding its revenue from its existing customer base. Net Revenue Retention considers the impact of both customer churn and upsells/expansions within a specific period. A value greater than 100% indicates revenue growth from existing customers, while a value less than 100% suggests contraction. Here is how it’s calculated:
NRR = 100% − ((Churned MRR - Expansion MRR) ÷ Starting MRR 30 days ago x 100)
Stay tuned for more releases!