We are thrilled to announce the launch of another new metric on Baremetrics: Average Sales Price (ASP). Our commitment to providing comprehensive analytics for your business growth continues, and with ASP, you get another powerful tool in your arsenal.

What is Average Sales Price (ASP)?

Average Sales Price (ASP) is the average amount a customer pays when they first subscribe to your service or product. Essentially, it’s the average revenue generated per new account. Unlike ARPU (Average Revenue Per User), which encompasses overall revenue, ASP specifically measures revenue from new sales, giving you a clear picture of your initial sales performance.

🌡️ Think of ASP as the thermometer of your sales pool – it tells you the temperature of your initial sales engagements.

Take me to my ASP

So many of you have been asking for it and we've finally released it! 

Net Revenue Retention (NRR) is a metric used to measure the growth or contraction of revenue from existing customers over a specific time frame. It gives insights into how well a company is retaining and expanding its revenue from its existing customer base. Net Revenue Retention considers the impact of both customer churn and upsells/expansions within a specific period. A value greater than 100% indicates revenue growth from existing customers, while a value less than 100% suggests contraction. Here is how it’s calculated:
NRR = 100% − ((Churned MRR - Expansion MRR) ÷ Starting MRR 30 days ago x 100)

Stay tuned for more releases!

I've got some exciting news for you. We've listened to your feedback and added a new customer view to Other Revenue right here!

What is Other Revenue, you ask? Well, it's all about those one-off charges and payments that aren't associated with a subscription. We've now organized it by customer and payment, so you can easily track and manage those transactions. The best part is that this is just the beginning - you can expect to see an expansion of support for one-time charges and usage billing shortly. This development will provide customers with even more flexibility and options when it comes to managing their charges! 👀

Have you ever wondered, "Where can I find those cohort tables?" Perhaps you didn't even know they existed! Our Retention Cohort Tables were previously tucked away within the User Churn and Revenue Churn Metrics, but now they have their own dedicated space! No need to worry; if you're accustomed to searching for them in their old spot, they're still available there too. Having both Retention Cohort Tables in one place will also allow you to easily compare the two. Interested in understanding how to use and interpret this data? Check out this article.

You asked, and we delivered! We now have an additional Annual Subscription renewal email template available in Recover. Toggle this email “ON” to send renewal emails to all your annual subscriptions 30 days prior to their renewal date. Having these emails turned on for your customers is good practice went it comes to communications and can help prevent churn!

We are pleased to announce that Custom Dashboards can now be easily accessed on the right-hand side, next to the date selector:

This change was made in response to your feedback and we are confident this will allow you to navigate between segmented data more quickly and efficiently.

Expense forecasting is now available in Forecast+ 🥳 !

Gain a stronger understanding of how much money you’re earning or losing each month by including expense forecasts in your net income. 

Sign up for the beta here. 

We have added a helpful new suite of free calculators that can help you understand your company’s value, financial outlook, and more.

1. Startup Runway Calculator - helps startup founders and early investors forecast their company's financial situation
2. SaaS Valuation - calculates a valuation for a private SaaS company
3. Business Cashflow Forecast - find out how and when a business will need to raise, borrow or earn more cash
4. SaaS Goal Setting - find out what levers need to be pulled (and when) to yield the greatest return with the least amount of effort

Check out all the SaaS Calculators here: Baremetrics SaaS Calculators