Trials, Refunds and Fees now in API

We’ve pushed a number of additions to the Baremetrics API!

Trials — Add trialing customers so you can track things like trial conversion rates, trial length and more!

Refunds — Account for refunds you issue to your customers.

Fees — Track fees associated with one-off charges.

We’ve always had support for these from your payment processor (Stripe, Braintree, Recurly, etc) but now we fully support them for the payment data you send us directly via our API.

MRR Growth Rate

We’ve added a new MRR Growth Rate metric so you can view your growth rate historically and see how it trends over time.

This metric uses a rolling monthly window, so each day’s rate is looking at the past ~30 days growth.

Augmentation

Merge external data with your SaaS metrics for deeper insights.

Is the work of the sales rep driving growth? Do customers who contact support frequently have higher churn? What is the LTV of customers who have a high NPS score?

With Augmentation, you can connect an infinite number of dots to find important correlations with your data!

To get started, head to your Customers page and use one of the options under “Bring in external data”!

Net MRR Churn

We’ve just rolled out a new metric: Net Revenue Churn!

Net Revenue Churn is the measure of lost revenue from cancellations and downgrades after factoring in new revenue from existing customers (i.e. upgrades / expansion). It shows revenue churn minus expansion.

It’s possible to end up with a net negative revenue churn rate. This happens when the expansion MRR for the month exceeds the churn MRR (including cancellations and downgrades).

How it’s calculated

(Churned MRR - Expansion MRR) ÷ Starting MRR 30 days ago x 100

Control Center Breakdown & Live Stream

We’ve just rolled out a new Breakdown module for the Control Center!

In the top right, you’ll see an overview of revenue activity for a specified timeframe, giving you quick access to revenue and customer movement!

We’ve also redesigned the Live Stream to be more concise and easier to scan, giving you faster access to more information.

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